About

Branding not only invites your customer —
it keeps them coming back for more.

My passion is branding—helping companies to communicate their message and vision to their audience, in order to grow and affect the world we live in.

I have worked with an array of clients ranging from small to mid sized companies and national brands to develop identity, branding and campaign communication across print and digital platforms.

My passion for brand development has has been sharpened through package design, digital design UX/UI and traditional print design experience. I've been a design professional for 15+ years starting out in two of Baltimore's preeminent ad agencies, Planit and MGH. I've also worked for: Discovery Channel within the TLC team, Under Armour, within the E-Commerce team and Havas|helia, a digital agency specializing in email and digital strategy. My experience at T.Rowe Price’s CEDT (Client Experience and Delivery Transformation) center, was a truly unique one where I worked on the initial T.Rowe digital experience within the “NASU” team (New Account Set Up). As an innovation hub, we utilized user-testing, created client personas and prototyping to help strategize design options that best fit the environment we wanted to create for the user.

My most recent experience at McCormick has allowed me to get immersed in the world of CPG and brand-stewardship within package design for a global company. McCormick flavors over 90% of the grocery store in addition to supporting branded food service (restaurants) and has distribution and sourcing all over the world. It’s a fast pace environment that had to quickly adapt to the sudden onset of COVID. I managed a small team of designers, kicked off new product initiatives and was able to spearhead several food, and flavoring, product photoshoots.

I'm a mother of two little boys (three if you count our Vizsla, Willie). We are now residents in Towson (formerly downtown residents, in Canton) and enjoying life with my husband in the Hampton area.

Fun Fact: We travel to Jamaica twice a year to visit our favorite beach in Negril!